by Jesse Eastman
As days grow short and Mother Nature slips into her frosty slumber, we get a lot of questions about just what it is that we, nursery employees, do during the winter. In spring we are caught up in the crush of customers seeking the perfect plant for their yard and the vegetable that will grace their table in summer. Through the summer it is all we can do to keep all our plants watered and looking good. Autumn is consumed with end-of-season sales and putting away plants for a long winter rest. But what happens when the plants are in bed and the snow comes?
Lots of desk work
Between analyzing this year’s sales numbers, budgeting, and placing orders for next year, we spend a lot of time sitting at our desks. For a group of hardcore plant nerds like ourselves, this is a challenge. Greenhouse manager/gift buyer Troy says “since I have to spend more time at my desk it means I spend a lot less time with the plants.” On top of that, we are generally a pretty active group of people, and the slowdown during winter can be a blessing and a curse. “It’s a time to let my mind and body heal so they are ready for spring” says Brendan, the production manager. On the other hand, as Ashley, the assistant production manager points out, she really misses the exercise she gets throughout the rest of the year.
It’s no mystery we sell a variety of holiday merchandise, but do you know what it takes to pull off a good Christmas season at the Nursery? We have to reorganize our store and greenhouse, set up a work area where we can decorate wreaths, build and stock our Christmas tree lot, and decorate everything. Scott, who does buying for nursery stock and garden supplies, says his favorite part of winter at the Nursery is the transformation from nursery into holiday wonderland.
Decorating wreaths is a major process every year. Did you know we sold nearly 400 wreaths last year, each and every one decorated by hand? That takes a lot of skill, patience, and hot-glue burns.
We also sell lots of poinsettias during the holidays, and they are a time-consuming plant. They break easily and must be handled with great care. They balk at cold air (why are they such a popular plant in the dead of winter?), so we have to wrap each plant before it goes outdoors, even if only for a moment. Kristen, our garden shop manager, will tell you that the most time-consuming thing she has to do during the winter is carefully wrap tropical plants. “A lot of people will say ‘It’s OK, I am going straight home.’ These people are usually wearing a jacket and forget the plants are not!”
Business as usual
Perhaps the biggest misconception about how our nursery works is that we get to just kick our feet up and sit at our desks. In fact, we have to do all the things mentioned above while maintaining a warm and welcoming retail experience for our hardy customers who still visit us throughout winter. According to Bobby, a sales associate, in spite of everything else going on this time of year, sales and customer service still takes up a lion’s share of his time. In spite of the obvious lack of plant activity outdoors, we still keep ourselves very busy through the winter with indoor plants, gifts, décor, books, and more. We are always receiving new plants and merchandise, and it is constant effort to keep our store looking fresh and exciting.
Winter often feels like the longest season, dragging on as we slowly freeze to death. Here at the nursery, though, winter is often too short. With all the activity going on behind the scenes, spring has a way of creeping up on us. Scott has some good advice for those of you who, like me, fear spring may never return. “Spring seems so far away one day, and then suddenly it’s right around the corner.” So enjoy the winter, do your planning, decorate for the holidays, and start fantasizing about spring. It’s what we do, and it keeps us happy!
Originally published on December 5th, 2014.